Since its initial success, PRx Performance’s net worth has grown substantially, reportedly reaching over $10 million by 2023.
PRx Performance, the fitness equipment company specializing in space-saving gym solutions, has continued its upward trajectory since its appearance on Shark Tank in 2016.
Co-founders Brian Brasch and Erik Hopperstad presented their innovative Profile® Folding Squat Rack to the Sharks, seeking an investment to help scale their business.
Their product, designed to fold flat against the wall, caught the attention of Kevin O’Leary, who ultimately invested $80,000 for 20% equity in the company.
Following the Shark Tank deal, PRx Performance quickly became one of the most successful products to emerge from the show.
The folding squat rack, which allows users to have a fully functional home gym without sacrificing space, proved to be a perfect solution for those with limited workout areas.
The brand’s slogan, “Fitting Fitness into Life,” resonated with a growing market of fitness enthusiasts seeking compact and versatile workout equipment.
Since its initial success, PRx has expanded its product line, offering a wide range of gym accessories such as weight plates, barbells, and even folding benches.
The company’s equipment, all made in the U.S., has gained a reputation for quality and durability, with products built to withstand intense workouts while minimizing the footprint in users’ homes.
The COVID-19 pandemic further accelerated demand for home fitness equipment, allowing PRx to thrive even in challenging global economic conditions.
In a recent interview, co-founder Brian Brasch reflected on how the Shark Tank experience helped fuel their growth.
“Shark Tank opened doors for us and gave us the opportunity to reach a much larger audience. It validated what we believed in—there was a real need for space-saving solutions,” he said.
Kevin O’Leary, known as “Mr. Wonderful” on Shark Tank, has also spoken about the company’s success in follow-up episodes. He praised PRx for its ability to meet market demands while continuing to innovate.
“They’ve stayed ahead of the curve by consistently delivering high-quality products that address a genuine problem in home gyms,” O’Leary said.
PRx’s growth story reflects a broader trend in fitness: the shift toward home-based workouts. While traditional gyms still hold a place in the fitness world, more consumers are opting for flexible, at-home solutions that fit into their busy lives. With their compact, foldable designs, PRx Performance has tapped into this demand, positioning itself as a leader in the home gym equipment market.
As the company looks toward the future, its focus remains on innovation. PRx has recently introduced new products like the Profile® Folding Full Cage and additional attachments for their racks, giving users even more flexibility to customize their workout experience.
The company’s commitment to quality, durability, and space-saving solutions continues to attract fitness enthusiasts looking to build gyms that don’t dominate their living spaces.
With PRx Performance’s products now found in homes, garages, and even professional training facilities across the country, the company’s future appears as strong as the racks they produce.
Their ability to adapt to evolving market trends while staying true to their core mission has solidified PRx as a top player in the fitness equipment industry, making them a true Shark Tank success story.
